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About Us

Action Tire & Automotive Centres, Inc. services the automotive repair, new tire, new wheel and tire service needs of customers in Barrie, Orillia, Innisfil, Simcoe County, ON, and surrounding areas.

  • SUN
  • MON
    8:00 AM
    5:30 PM
  • TUE
    8:00 AM
    5:30 PM
  • WED
    8:00 AM
    5:30 PM
  • THU
    8:00 AM
    5:30 PM
  • FRI
    8:00 AM
    5:30 PM
  • SAT
    Bayview Drive
    8:00 AM
    1:00 PM

Morrow Road: Extended hours during April, May June, Oct, Nov, and Dec. Closed Saturdays. 
Bayview Drive: Opens weekdays at 7:30 AM. Extended hours April, May June, Oct, Nov, Dec.

About Action Tire & Automotive Centres, Inc.

Action Tire & Automotive Centres, Inc. has two locations at 40 Morrow Rd. and 696 Bayview Drive in Barrie, ON, offering new tire, wheel and tire service and automotive repair and service at both locations. We've spent more than 20 years delivering quality service to the satisfied customers of our hometown, Barrie-- be sure to come see us in person, or schedule an appointment online today.

Peter and Alexa Labrecque own Action Tire & Automotive Centres, Inc. We are staffed with familiar faces who have roots in the community.

Customers should be reassured to learn that through supporting Action Tire & Automotive Centres, Inc. they’re supporting a community many of us call home. The Labrecque family is made up of long-time residents of Barrie and Simcoe County. We take pride in our civic involvement.

Our Heelz ‘n Wheelz Car Care Clinics are designed to empower women, and make car care less confusing. These free workshops discuss a variety of topics, and offer hands-on instruction. Sign up for our next free clinic.

Whether through corporate sponsorships of local sports teams, food drives, volunteering, or fundraising, Action Tire & Automotive Centres, Inc. and their staffs stand ready to answer the call. Our reputation as the premier supplier of tire and auto service to Barrie and the surrounding area is surpassed only by our history of helping make this community a better place to live.

At Action Tire & Automotive Centres, Inc., you can expect:

  • Competitive prices on tire brands like MICHELIN®, Bridgestone, and Firestone
  • Passenger and light truck tires as well as commercial tires, farm tires, and industrial tires
  • Tire services including computer spin balancing, TPMS service and adjustments, flat tire repairs, low-profile tire installations, and tire rotations
  • Quality repair services including brake repairs, wheel alignments, steering and suspension system repairs, replacement of belts and hoses, lube and oil changes, other preventive maintenance, and exhaust system repairs from a TIA-certified tire dealership and a member of the Ontario Tire Dealers Association.
  • Other services including MTO safety inspections, diagnostics, and axle, CV joint, and driveshaft repairs
  • Wheels
  • Run-flat tires
  • Free shuttle service within city limits
  • Free Wi-Fi, as well as free coffee and tea in our waiting area

Browse Our Tire Catalog Browse Our Service Catalog

Whether you are from Barrie, Orillia, Innisfil, ON, or surrounding areas, Action Tire & Automotive Centres, Inc. should be your first stop when purchasing a new set of tires or seeking automotive service. Contact us online or visit our auto service center today for service you can count on.

Contact Action Tire & Automotive Centres Inc.


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Phone: (705) 726-7868
Address: 40 Morrow Road
Barrie, ON L4N 3V8
Phone: (705) 726-7868
Address: 696 Bayview Dr.
Barrie, ON L4N 9A6
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